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Big Time Talent Leads to Big Time Internship and Scholarship
8/8/2006
By Ginger Reichl, TBAF Education Director
In his last year in the University of South Florida’s Zimmerman Advertising Program, Luke Sokolewicz wrote and produced a radio spot for Hungry Howie’s. With a keen sense of what works on radio and a heavy dose of humor, that spot earned Luke a Gold ADDY in the student competition and an internship at Pyper Paul + Kenney – the agency that dominated the Tampa Bay ADDY Awards.
It started with the Media Tour sponsored by Ad 2 Tampa Bay and a visit to PP+K. Luke was the only student to ask for a business card and immediately called back to express how much he wanted an internship. The creative team listened to his radio spot and met with him to further review his work. They liked what they saw and asked him to come on board as a copywriting intern.
"Luke worked on a variety of our local, regional, and national accounts in every medium. I especially thought he showed a real flair for radio and broadcast writing. In fact, you can hear some of the radio spots he wrote, which the Tampa Bay Devil Rays are currently using," said Michael Schillig, PP+K’s associate creative director.
During his internship, Luke demonstrated his go-getter attitude, energy and willingness to do whatever it takes to become the best copywriter he can possibly be. PP+K looks for students who bring a fresh, original way of thinking to the table; who can take constructive criticism; and who stays on top of what is going on in the field by reading OneShow books, Communication Arts, Creativity, and other publications which showcase award-winning work. Luke met these expectations and more.
"We actually hated to see his internship end. I wouldn’t be surprised if he’s a top creative director for a leading agency some day," said Michael.
Luke’s application for the Tampa Bay Advertising Federation’s student scholarship also stood out among his peers. His passion for advertising matches his aptitude, which made him an easy selection for the $1000 award.
"Realizing I can make it in this business really boosted my confidence level and prepared me for the next level at the Miami Ad School," said Luke. "I really appreciate the support of TBAF. My involvement in AAF will stay strong throughout my career."
With a simple statement, Paul Daigle, president and director of client strategy at PP+K, may have summed it up best.
"Luke is awesome."
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