Public Service

Each year, Ad 2 Tampa Bay gathers a team from its membership of top young advertising professionals from agencies and in-house groups across Tampa Bay to work tirelessly on making the world a better place. Utilizing donated time, materials and media the team develops a full advertising campaign for little or no cost that is tailored to meet the needs of a selected non-profit organization. The call is open to all 501c3 organizations that are not religiously or politically based. We start the call for applications after July 1st every year.

Deadline for applications will be Monday, July 25, 2011. Client will be announced Friday, August 5, 2011.

TAMPA, FL (July 06, 2011) – Each year Ad 2 Tampa Bay gathers a team from its membership of top young advertising professionals from agencies and in-house groups across Tampa Bay to work tirelessly on making the world a better place. Utilizing donated time, materials and media, the team develops a full advertising campaign for little or no cost that is tailored to meet the needs of a selected non-profit organization. Now, Ad 2 Tampa Bay is calling on non-profit organizations in the Tampa Bay area to submit an application for their 2011 – 2012 Public Service Campaign. The call is open to all 501(c)(3) organizations that are not religiously or politically based.

Last year’s campaign was for the organization ‘The Spring’, a Tampa-based nonprofit organization dedicated to raising awareness of teen dating and violence in the community. In collaboration with The Spring of Tampa Bay, Inc – Hillsborough County and a number of local shelters around Tampa Bay, Ad 2 Tampa Bay launched the I Own Me Campaign. The objective of the campaign was to increase awareness about the violence that can occur during teen dating relationships. The Spring of Tampa Bay benefited from over $100,000 in design and media donations; including billboards, broadcast time, web development, and printing. The campaign consisted of a new logo, QR codes, updated website, print ads, a TV commercial, radio ads, e-mail blasts, a social media push and web banners. There was also a Street Team Kit that required designs for dog tags, temporary tattoos featuring QR codes, t-shirts, and posters. For more information about the campaign and teen dating violence, visit Iown.me.

The team, which included representatives from Pinstripe Marketing, Catalina Marketing, Momentum Mobile, Clear Channel, Social Forces, Bisk Education, Tafuro Communications, PPK, Postcard Mania, Chemeleon, SS&T, and RS&H, as well as students from University of South Florida (USF), University of Tampa (UT), Hillsborough Community College (HCC) and the Art Institute, was pleased to have developed a successful campaign, but were even more excited when their work was awarded third place in the public service competition at the American Advertising Federation’s National Conference.

The application is available here and on the Public Service page of the Ad 2 Tampa Bay website (www.ad2tampabay.org). Please e-mail completed applications to publicservice@ad2tampabay.org no later than July 25, 2011.

If you have any questions concerning the public service campaign, please e-mail the Ad 2 Tampa Bay Public Service Directors, Kris Solberg and Danielle Torres, directly at publicservice@ad2tampabay.org

About Ad 2 Tampa Bay
Ad 2 Tampa Bay is the unified voice of Tampa Bay’s emerging advertising professionals. By combining the Tampa Bay area’s brightest developing talent while working in conjunction with the American Advertising Federation’s national network of over 50,000 members, Ad 2 Tampa Bay seeks to raise the profile and prestige of the local advertising industry through education, legislation, and public service.

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