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EVENT INFORMATION

Event Name:

AMA Tampa Bay Presents: The Power of Social Media and Corporate Blogging in B2B Marketing

Event Date:

Friday, September 17, 2010

Event Time:

11:30 AM - 1:30 PM

Event Location:

Feather Sound Country Club
Event website:

Event Address:

Feather Sound Country Club
2201 Feather Sound Dr
Clearwater, FL 33762

Event Description:

A marketer’s world is divided into two very general camps: people I know and people I don’t know. There are many tools that enable me to talk to people I know; for instance, phone, email, direct mail, Twitter and Facebook. These are all fantastic ways to communicate to people whom I have a relationship with.

Sustaining existing relationships is important; however, most organizations are in business to make money and to make money, new customer acquisition is equally important to the equation. Search marketing is a relatively inexpensive and highly effective strategy for acquiring new business.

Join award winning marketer, Chris Baggott, CEO of Compendium Blogware, as he explores how companies are actively using corporate blogging and social media as search marketing tools that acquire new business and add dollars to their bottom line.

In this session, Baggott is revealing how marketers are using blogs and social media in tandem to win search, acquire new business and add dollars to the bottom line.

Session takeaways: This audience will learn how to develop a social media and blogging strategy focused on new customer acquisition and search marketing. Actionable takeaways include:
1. How to organize your business blogging strategy.
2. Why your blogs should be the hub of all social media efforts.
3. How to use Social Media content to drive search results and new customer acquisition.
4. How marketers are measuring, tracking and adjusting such strategies.

Agenda:
11:30 a.m. to 12:00 p.m. - Networking
12:00 p.m. to 12:30 p.m. - Lunch
12:30 p.m. to 1:30 p.m. - Presentation and Q&A

Event Fees:
Members - $30
Guests - $50
Students: $25