Why are multiculturalism and diversity important in the Advertising, Marketing, and Communications Industry today?
The Advertising, Marketing and Communications industries all strive to do the same thing: Effectively convey messages to their target audiences to get a desired response. However, we have an ethnically changing population. The demographics of the U.S. are changing fast, the white majority is aging and more immigrants are coming in. In fact, I’ve heard that the African-American, Hispanic, and Asian-American markets are the fastest growing markets in the U.S. and that by 2008 women and people of color will represent 70% of new entrants into the work place. These are facts that cannot be ignored and so, as communicators, these industries need to see multiculturalism, diversity and inclusion as necessities to insure they increase their potential of communicating with and reaching our ethically changing environment. 

Promoting diversity in the workplace
A diverse industry will increase its potential and makes itself a stronger and more effective entity. Since we no longer have a mass media, we also need to think of diversity as an essential tool to increase communication and comprehension within our changing audiences. No other industries than those mentioned have more power to influence our society and its choices. Therefore, promoting diversity in the workplace provides those industries with unique perspectives that can increase creativity and methods of reaching people through their employee’s unique personal experiences and cultures. Inclusion in the workplace also provides equal access and opportunity.

Importance of embracing diversity in the workplace
It’s important for these industries to provide opportunities to encourage minorities to enter their fields because multiculturalism within their workplaces will promote and engage different perspectives and abilities, and it encourages everyone, even non-minorities to expand their minds, voice their opinions and become better communicators. It will even broaden our audiences own perspectives about others around them, which will better help us transition into and accept our inevitably changing population.