The struggling economy gave way to stricter checks and balances in many industries, especially the advertising industry. In the world of intangible digital media, being able to prove results and ROI is the gateway in securing bigger projects and appeasing bigger clients. But, the challenge in building social media campaigns with a near certain RIO is something many agencies struggle with. Finding the exact formula that works for each brand can be a cumbersome task if you are ill-equipped with the knowledge in what to build and how to test it.
Every brand is different, especially when it comes to building social media strategies that work for them wholesomely. Finding the formula in social media engagement that works for a brand is the key to delivering results that every client is pining for. But how? Well, sometimes you have to get down and dirty. Sometimes you just have to put that lab coat on and start knocking out experiments.
The Social Media Examiner posted an excellent article that gives you step by step guidance in setting up Facebook experiments for maximum engagement. Apply these techniques to every social circle you manage, with every brand you represent. Find what works for each brand you represent ensuring you always provide the maximum ROI for your clients. Money talks, BS walks!