Thursday Facebook CEO Mark Zuckerberg announced software that aims to put Facebook messages and friends right on the home screen of your smart phone, in a similar fashion to how we receive text messages.
Facebook Home is a family of apps that will fuse within Google Android operating systems.
“We’re not building a phone, and we’re not building an operating system, but we’re building something a whole lot deeper than any other app,” Zuckerberg during an event at Facebook’s Menlo Park headquarters.
Facebook demonstrated the software, which will be available for download to a limited number of Android phones starting April 12, and invited partner HTC to reveal the HTC First, the first smartphone to come with Facebook Home pre-installed.
This is a serious step forward in bringing social and mobile closer together.
Facebook Home’s refitted functionality offers users an outlet to have conversations with a single tap, and features “Chat Heads,” interactive profile pictures that you can alter and play with.
Chat Heads deliver message previews and give the option to start a conversation with just one tap. The heads are a part of the entire mobile experience; you’ll be able to interact with Chat Heads sitting atop the screen as you do other things. The flying heads, which you can flick around with wild abandon, work with both Facebook and standard text messages.
Though ads will not be involved in the initial launch, ads will appear on the app eventually. What could this mean for the future of social and mobile marketing, or the future of Facebook? Time will tell.