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Ad 2 Tampa Bay

Three Reasons Why Brands Should Be More Like Taylor Swift

Brands could learn a thing or two from the queen of love songs, kiss-offs, and never ever ever getting back together. While many love to hate Taylor Swift, it doesn’t discount the commercial success she’s generated and the cult of teens that follow her. Throughout the years, she’s developed a personal brand that’s playful, witty […]

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Ad 2 Tampa Bay

How Did You Get Involved with Ad 2?

When I discovered Ad 2 Tampa Bay, I was just beginning my core advertising classes in the Zimmerman Advertising Program at USF. Since I had no prior internships or extracurricular activities that related to my major, I knew I had to step up my game if I wanted to be competitive once I graduated. Taryn […]

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Ad 2 Tampa Bay

Welcome to Ad 2 Tampa Bay’s 2014-2015 Year!

Hi there, and welcome to the new year! Whether you’re already an official Ad 2 Tampa Bay member or thinking about joining our family, we’ve got some exciting activities planned for you. Whatever your interest or specialization, we’re putting together committees to suit your needs. Are you a graphic designer with a hankering to give […]

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Alexander Abell

2014/2015 Public Service Client: Computer Mentors Group

We are happy to announce that our Public Service team has officially chosen our 2014-15 client, Congratulations to the Computer Mentors Group! The Computer Mentors Group is a non-profit service organization comprised of technology professionals and tech enthusiasts interested in future job opportunities of disadvantaged youths. Founded in 1997 as a “grassroots” organization in East Tampa, […]

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Ad 2 Tampa Bay

Women and Advertising – Why the Gap?

Adweek.com is one of my favorite sources of news for marketing, media, and advertising.  Geared towards professionals in the industry it does deliver proactive and insightful information regarding the business.  Just last week they posted an article written by Sheryl Sandberg, Facebook’s COO, about women and advertising.  Very simply, her thoughts are “to reach women, […]

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Ad 2 Tampa Bay

Trends in Advertising for 2014

I read an article not too long ago talking about the six key trends that are most likely to affect the advertising market this year in the United States. The six trends were real-time bidding, native advertising aka ‘organic advertising’, video advertising, targeting, localized/geo-targeting, and mobile advertising. Of the six trends there was one that […]

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Ad 2 Tampa Bay

Congrats to this Month’s Winner of Free Admission to AdTalks!

The winner of March’s One Word Challenge is… Brian Wieck! Brian had very creative definition of negotiation: “Palaver” Reasoning: “This word encompasses not just the logical left brain side of negotiations, but also the creative right brain theatrics such as flattery and persuasion. The word also acknowledges the profuse amount of sometimes tedious chatter that […]

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Ad 2 Tampa Bay

Enter the “One Word Challenge” for a chance to win FREE admission to March AdTalks!

It’s One Word Challenge time!  Our March AdTalks, Conscious Capitalism Florida, is just over a week away.  Here’s your chance to win free admission! By nature, we are creative, competitive and compelling professionals. Advertising is all about delivering concise messages that hit the target – so let’s put your skills to the test! This month’s […]

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Ad 2 Tampa Bay

Introducing 22Squared’s Mobilize Tampa Bay!

One of the main initiatives of Ad 2 Tampa Bay and its Education Team is to show students how many exciting opportunities are constantly arising in the Tampa Bay area. That’s why we are so excited about 22squared’s upcoming event Mobilize Tampa Bay from March 21 – 23, 2014. WHAT IS MOBILIZE? Mobilize Tampa Bay […]

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Ad 2 Tampa Bay

Seth + Ad 2 = Winning Combination!

Greetings. My name is Seth and I am one of two public service creative directors for Ad 2 this year, along with Kelsey Farnell. I joined the public service team because I knew I wanted to be part of a campaign that was meaningful; that ultimately mattered to the community. In doing so, I become […]

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