THE BOLESTA CENTER Receives Ad 2 Tampa Bay’s 2009 Public Service Campaign

THE BOLESTA CENTER Receives Ad 2 Tampa Bay’s 2009 Public Service Campaign

January 28, 2010

TAMPA, FL – The Bolesta Center, Inc. has been chosen by Ad 2 Tampa Bay to be the recipient of the organizations 2009-2010 Pro-Bono Public Service Campaign. The Bolesta Center, Inc. is a Tampa-based Listening and Spoken Language Center, and the only independent non-profit center of it’s kind in Florida.

Founded in 1961, The Bolesta Center is dedicated to teaching children who are deaf and hard of hearing to learn to listen and speak through the use of cochlear implants (high-powered hearing aids) in conjunction with ongoing Auditory-Verbal Therapy.

Ad 2 Tampa Bay has been working on a full advertising campaign to not only promote the Bolesta Center but to raise awareness in general about the use of cochlear implants and auditory verbal therapy to enable deaf kids to live a life very much the same as that of their hearing peers.

The campaign for The Bolesta Center includes TV & Radio PSA’s, outdoor advertising, print ads, social media and public relations initiatives and even an event offering free hearing screening for children under age 6. People can also visit the microsite at Soundon.org to view the TV PSA as well a log their pledge to “Cure the Silence” and help spread the word to others.

For anyone interested in making a time or media donation to the public service campaign, please e-mail the Ad 2 Tampa Bay Public Service Directors, Tiffany L. Ryan and Cindy Honickman, directly at publicservice@ad2tampabay.org.

If you are interested in contacting The Bolesta Center for donations, therapy services, or have questions regarding hearing loss, please visit: www.bolestacenter.org or call Kim Hanna, Executive Director at 813-932-1184.

Ad 2 Tampa Bay is the unified voice of Tampa Bay’s emerging advertising professionals. By combining the Tampa Bay area’s brightest developing talent while working in conjunction with the American Advertising Federation’s national network of over 50,000 members, Ad 2 Tampa Bay seeks to raise the profile and prestige of the local advertising industry through education, legislation, and public service.

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