After our exciting first place win at nationals last year, our Public Service team plans on creating an even bigger and better campaign! Our 2012–2013 integrated advertising campaign will be for local nonprofit organization, Ovacome (Ovarian Cancer Support and Advocacy), to meet its goals and support its mission. The campaign will include everything from outdoor to print to digital advertising, and more.
Public Service is one of the American Advertising Federation’s core values, and Ad 2 Tampa Bay’s annual campaign is our way of giving back to the community that’s given so much to us. We’re honored and humbled by the great response we receive from Bay area nonprofits, as well as our local media outlets and campaign volunteers. The generosity we experience firsthand each year is unparalleled.
The PS campaign is a great way for Ad 2 Tampa Bay members* to give back to the community, and experience a unique personal and professional opportunity for growth. By volunteering your talents to this collaborative initiative, you’ll be a part of something big that produces important and tangible results. It’s also the perfect opportunity for student members to get real-life advertising experience for their portfolios.
Last year’s PS Account Director, Kris Solberg, explains: “We’re really excited for this year’s campaign! Ovacome is a great organization, and our team has some awesome ideas brewing for this year already. After getting the full experience of last year’s campaign, I’d highly recommend any young professional get involved!”
Danielle Torres, last year’s PS Creative Director, adds: “As a young designer and newcomer to Tampa Bay’s advertising community, it gave me an opportunity to work with some of the best talent in town — while expanding my own skill set and exposure to other areas, such as video and radio.
Says Torres, “Each experience I had with Starting Right, Now was eye-opening and rewarding on a multitude of levels. I’ve even continued to work with SRN well after the campaign. The 2011–2012 PS campaign is something that will never leave my heart and I fully recommend getting involved with the team!”
Brandi Morlen, Ad 2 Tampa Bay Creative Director (and current Badass Board Member of the Month), explains why she got involved in last year’s campaign. “I made a promise to myself to be more involved with my community … when last year’s campaign was presented to me, I realized it’d be a perfect way to combine my design talent and the promise I made to myself.
Morlen continues, “I was able to witness firsthand the impact SRN has on Tampa Bay and its students. The end result was worth every late night and creative block I experienced. It was such a proud moment to drive by one of our billboards on West Shore Blvd. and say, ‘I created that and it could potentially change a life.’”
Contact 2012–2013 PS Account Director Hunter Taylor or PS Creative Director Allyson Simms at PublicService@Ad2TampaBay.org for more information or to get involved.
Or, RSVP to our PS Happy Hour at Carne Chophouse in Ybor City — tonight at 6!
*Must be a paid Ad 2 Tampa Bay member to be involved. Begin your membership here today!