Digital Marketing Account Associate

Website Bayshore Solutions

Digital advertising agency

Account Associate – Tampa, Florida

Essence of the role:

The Account Associate is the entry level position within the digital marketing department at Bayshore Solutions. The Account Associate works under the guidance of a Digital Marketing Manager, Strategists, and/or Specialists; to execute tactics, learn marketing concepts, and gain experience in account management. Specific duties will include supporting individuals with keyword research, competitive research, page optimization, link building, digital media campaign set up, social media content strategy, and creation of reports. The Account Associate will be entrusted with the management and execution of specific client accounts with limited supervision upon demonstrating competency with tactics and account management. The Account Associate will be assigned a varying number of client accounts depending on competency and seniority level. Account Associates report to the Digital Marketing Manager.

Core Responsibilities:

Project Delivery – The Account Associate position is the entry level position within Bayshore Solutions digital marketing career tract. Responsibilities include:

Support Digital Marketing Manager, Strategists, and Specialists on the digital marketing team
Provide keyword research using Google AdWords and other internal tools
Work with the team to evaluate, develop, research and maintain keyword profile
Generate and distribute analysis of monthly traffic through Google Analytics
Research and document search engine and directory trends, including updates, algorithmic, spam policies and new developments
Create 301 Redirects
Optimize metadata and copy on individual website and blog pages
Create XML sitemaps
Work with team to develop social content strategy and schedule posts using tools like Hubspot or Sprout Social
Track and monitor monthly tasks by client to ensure delivery of strategy and services
Assist in Kickoff and Monthly strategy meetings
Maintain consistent communication with assigned clients
Conducts all facets of search engine optimization including keyword analysis, content enhancement, populations and recommendations, metatag creation, search engine submission and conversion optimization
Create, present, and gain client commitment on Bayshore Solutions Service Orders
Provide strategic input during monthly client marketing meetings
Present assigned reporting to client on monthly basis
Identify content marketing topics to be used in strategy across blog creation and social media
Develop and schedule social media content calendars for client review

Business Development/Estimation – Contributes to business development activities by assisting with brainstorming on solutions, creating proposal and answering client questions
Customer Service – Works in a team environment to ensure that all elements of project are in sync and adhere to Best Practices

Leadership, Innovation & Training – Self directs training and research to consistently better ones skillsets; Trains to demonstrate fluency with Bayshore Solutions methodology and Bayshore Solutions services

Education and/or Experience:

Demonstrated experience with strategic thinking and analytical problem solving.
Understanding of time management, task prioritization, and organization processes.
Conceptual knowledge of Digital Marketing; including Search Engine Optimization (SEO), Paid Search (PPC), Social Media Strategy, Content Marketing, and Email Marketing.
Experience working with digital marketing platforms (Google AdWords, Google Analytics, Facebook Pages & Ads, MailChimp, Hubspot, and others)
Experience working with website CMS platforms (WordPress, Shopify, Sitefinity, Hubspot, etc.)
Excellent written and verbal communication and presentation skills.
Ability to multi-task and work on several projects simultaneously
Ability to receive and incorporate feedback in a professional manner.
1-2 years of experience in delivering marketing services. (Focus in digital marketing is preferred)
1-2 years of experience working in a team based environment.
Bachelor’s degree (Focus in marketing, business, communications, or advertising is preferred)
What we have for you:

Bayshore Solutions is partnered with ADP and committed to providing our employees with the best benefits in the industry! Benefits provided by ADP such as:

Benefits provided by ADP:

Employee Assistance Program
Flexible Spending Account (FSA)
Health Savings Account (HSA)
Real Estate Services team
Choice of 11 voluntary benefits
Virtual doctor access via mobile app
Personal discounts on movie tickets, theme parks, cell phones, car rentals and more
Benefits provided by Bayshore Solutions:

Choice of healthcare plan that is right for you and/or your family
Dental, vision, basic life
Short and long term disability
401(k) program
Paid holidays
Employee referral program
Flex Friday program
Continuing education/certifications
Company bonus
Corporate fitness reimbursement program
Monthly Town Hall meetings- includes lunch
Monthly CEO luncheons
Culture Committee events such as First Friday breakfasts, First Friday Happy Hour, team events and more!

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